PROFILE
Ten years of experience in social media marketing, electronic communication, community engagement, and customer service. Seeking a mid-level full time position where I can leverage my understanding of social media to further drive marketing and communication goals.
CONTENT CREATION EXPERIENCE
Twitch Streamer January 2023 - Present
Self-Employed
SOCIAL MEDIA AND COMMUNITY MANAGEMENT EXPERIENCESocial Media Manager August 2023 - Present
Pandicorn Gaming
Social Media Representative February 2019 - January 2023
Star City Games Roanoke, VA
Marketing Specialist, Sr. January 2014 - January 2019
Office of Development and Alumni Relations, Western Michigan University Kalamazoo, MI
Digital Identity Development Specialist July 2013 - January 2014
Department of Educational Leadership, Research, and Technology, Western Michigan University Kalamazoo, MI
TECHNICAL SKILLS
Social Media Platforms: Facebook, X, Instagram, YouTube, TikTok, Snapchat, Reddit, Threads, Twitch, Discord
Social Media Management: SproutSocial, HootSuite, Social Studio, HubSpot, Buffer
Video & Broadcasting: OBS Studios, Stream Elements, VideoPad Editor, InShot
Adobe Creative: Photoshop and Lightroom
Project Management and Communication: Slack, Microsoft Teams, Wrike
Photography: Basic DSLR, iPhone
Additional: Microsoft Office, Google Suite, Canva
VOLUNTEER EXPERIENCE
General and Academic Advisor September 2014 – September 2018
Pi Kappa Phi Fraternity - Theta Rho Chapter Kalamazoo, MI
EDUCATION
Master of Art June 2013
Western Michigan University Kalamazoo, MI
Bachelor of Art April 2011
Western Michigan University Kalamazoo, MI
Ten years of experience in social media marketing, electronic communication, community engagement, and customer service. Seeking a mid-level full time position where I can leverage my understanding of social media to further drive marketing and communication goals.
CONTENT CREATION EXPERIENCE
Twitch Streamer January 2023 - Present
Self-Employed
- Fostering a safe community to counteract the notoriously toxic and mean spirited gaming community.
- Entertains viewers with gameplay from a variety of Pokemon games and will often play games with viewers to emphasize a positive community.
- Creates promotional social media graphics in Canva to further promote and draw attention to the stream.
- Collaborates with other streamers and content creators to further leverage the brand and goals while creating long lasting relationships.
- Posts clips and highlights that are edited in broadcast software and in social media tools to further promote the stream and community.
- Writes blog posts promoting mental health and positivity in gaming to continue changing the gaming community landscape for the better.
SOCIAL MEDIA AND COMMUNITY MANAGEMENT EXPERIENCESocial Media Manager August 2023 - Present
Pandicorn Gaming
- Schedule social media content for the esport organization and sister competitive social media, UniteFemmeFatales, using Buffer to maintain efficiency and consistency.
- Create social media engagement posts in Canva to generate positive engagement with the gaming community
- Actively listening on social media to find opportunities to create new relationships with members of the Pokémon and other fandom communities
- Generates offline content varying from Pokémon UNITE to Dungeons & Dragons with a content creation team to continue to build the Pandicorn brand.
Social Media Representative February 2019 - January 2023
Star City Games Roanoke, VA
- Designed and executed the entire social media content strategy focused on community, relationship building, and the marketing of products and events.
- Implemented workflow strategies across the marketing department for the various social platforms, including Instagram Reels, TikTok, and YouTube to ensure consistent messaging and brand voice.
- Created social media engagement posts in Canva to activate and involve the Magic: The Gathering community.
- Maintained a positive year over year organic growth on all social platforms, including a 2000% organic growth on Instagram over 4 years.
- Built positive relationships between brand and consumer with excellence in customer service and social listening.
- Analyzed data and KPIs for future content development and to communicate our successes in strategy to management via reports.
Marketing Specialist, Sr. January 2014 - January 2019
Office of Development and Alumni Relations, Western Michigan University Kalamazoo, MI
- Communicated with students, alumni, and friends of the University through award-winning social media content and Facebook Ads. Managed with SproutSocial
- Created policy guidelines to ensure consistency regardless of the individual operating the social media account
- Utilized social media management tools to conduct social listening, gather feedback, and build new relationships
- Coordinated a two week messaging campaign that raised over $300,000 in one day
- Developed and executed monthly content calendars with specific goals established each month
- Collaborated with entire marketing team on fundraising campaigns throughout the year, providing expert insight on the use of social media
- Supervised student community managers that oversaw social media sites and conduct best practice research
Digital Identity Development Specialist July 2013 - January 2014
Department of Educational Leadership, Research, and Technology, Western Michigan University Kalamazoo, MI
- Created social media presence from scratch for two departments within the college
- Wrote a policies and procedures manual to maintain consistent standards
- Presented to faculty and staff on the importance social media through workshops
- Advised students through their programs in the College of Education and Human Development by creating action plans and updating them from semester to semester to ensure they complete their degrees on time
TECHNICAL SKILLS
Social Media Platforms: Facebook, X, Instagram, YouTube, TikTok, Snapchat, Reddit, Threads, Twitch, Discord
Social Media Management: SproutSocial, HootSuite, Social Studio, HubSpot, Buffer
Video & Broadcasting: OBS Studios, Stream Elements, VideoPad Editor, InShot
Adobe Creative: Photoshop and Lightroom
Project Management and Communication: Slack, Microsoft Teams, Wrike
Photography: Basic DSLR, iPhone
Additional: Microsoft Office, Google Suite, Canva
VOLUNTEER EXPERIENCE
General and Academic Advisor September 2014 – September 2018
Pi Kappa Phi Fraternity - Theta Rho Chapter Kalamazoo, MI
EDUCATION
Master of Art June 2013
Western Michigan University Kalamazoo, MI
Bachelor of Art April 2011
Western Michigan University Kalamazoo, MI