PROFILE
Results driven, goal-oriented, achiever seeking a Social Media Manager position where I can leverage the use of social media to build and maintain relationships between consumer and brand. Ten years of experience in social media marketing, electronic communication, community engagement, and customer service.
WEBSITE AND SOCIAL MEDIA EXPERIENCE
Social Media Representative - February 2019 - January 2023
Star City Games - Roanoke, VA
Marketing Specialist, Sr. January 2014 - January 2019
Office of Development and Alumni Relations, Western Michigan University - Kalamazoo, MI
Digital Identity Development Specialist July 2013 - January 2014
Department of Educational Leadership, Research, and Technology, Western Michigan University - Kalamazoo, MI
TECHNICAL SKILLS
Social Media Platforms: Facebook, Twitter, Instagram, Snapchat, Reddit, Tumblr, YouTube, TikTok
Social Media Management: SproutSocial, HootSuite, Social Studio, HubSpot
Adobe Creative: Photoshop and Lightroom
Project Management and Communication: Slack, Microsoft Teams, Wrike
Photography: Basic DSLR, iPhone
Additional: Microsoft Office, Google Suite, Canva
VOLUNTEER EXPERIENCE
General and Academic Advisor September 2014 – September 2018
Pi Kappa Phi Fraternity - Theta Rho Chapter Kalamazoo, MI
EDUCATION
Master of Arts in Education Leadership - June 2013
Western Michigan University - Kalamazoo, MI
Concentration: Higher Education Student Affairs
Bachelor of Arts in Education - April 2011
Western Michigan University - Kalamazoo, MI
Major: Secondary Education - History
Minors: Secondary Education - Mathematics and Political Science
Results driven, goal-oriented, achiever seeking a Social Media Manager position where I can leverage the use of social media to build and maintain relationships between consumer and brand. Ten years of experience in social media marketing, electronic communication, community engagement, and customer service.
WEBSITE AND SOCIAL MEDIA EXPERIENCE
Social Media Representative - February 2019 - January 2023
Star City Games - Roanoke, VA
- Managed the overall social media content strategy for the world premier trading card retailer and event organizer
- Grew the presence of the company on Instagram by over 2000% over the four years of employment
- Engaged with world wide customer base, providing excellence in customer service and community building through the creation of mixed media, memes, direct messaging, and Facebook Ads
- Developed communication strategies for the various social platforms, including Instagram Reels, TikTok, and YouTube and analyzed response for future content development
- Implemented communication standards across platforms to ensure consistent messaging and brand voice
- Collaborated with department photographers to bring social media coverage to in-person events
- Assisted video production in the maintenance of YouTube channels, comment sections, and community tabs
Marketing Specialist, Sr. January 2014 - January 2019
Office of Development and Alumni Relations, Western Michigan University - Kalamazoo, MI
- Communicated with students, alumni, and friends of the university through social media sites by building digital communities with mixed media content and interaction
- Created policy guidelines to ensure consistency regardless of the individual operating the social media account
- Utilized tools to conduct social listening to gather feedback and build new relationships
- Coordinated a two week messaging campaign that raised over $300,000 in one day
- Developed and executed monthly content calendars with specific goals established each month
- Supervised student community managers that oversaw social media sites and conduct best practice research
- Researched and implement best practice strategies to stay at the leading edge
Digital Identity Development Specialist July 2013 - January 2014
Department of Educational Leadership, Research, and Technology, Western Michigan University - Kalamazoo, MI
- Created social media presence for two departments in the College of Education and Human Development
- Implemented a policies and procedures manual to maintain consistent standards
- Instructed faculty and staff on the importance social media through workshops
TECHNICAL SKILLS
Social Media Platforms: Facebook, Twitter, Instagram, Snapchat, Reddit, Tumblr, YouTube, TikTok
Social Media Management: SproutSocial, HootSuite, Social Studio, HubSpot
Adobe Creative: Photoshop and Lightroom
Project Management and Communication: Slack, Microsoft Teams, Wrike
Photography: Basic DSLR, iPhone
Additional: Microsoft Office, Google Suite, Canva
VOLUNTEER EXPERIENCE
General and Academic Advisor September 2014 – September 2018
Pi Kappa Phi Fraternity - Theta Rho Chapter Kalamazoo, MI
EDUCATION
Master of Arts in Education Leadership - June 2013
Western Michigan University - Kalamazoo, MI
Concentration: Higher Education Student Affairs
Bachelor of Arts in Education - April 2011
Western Michigan University - Kalamazoo, MI
Major: Secondary Education - History
Minors: Secondary Education - Mathematics and Political Science